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THE CONDITION OF COMMODIFIED CONSCIOUSNESS

If there were no such thing as sound, there would be no such thing as ‘silence’.
The notion of a linguistic silence is inherent to language.
As the expansion of non-selection, non-intention, ‘absence’, ‘space’, etc.; it is the expansion of the condition of selection, intention, ‘presence’, ‘sign’, etc..
This expansion, as emphasis and increased consideration, begins to signify the non-significant; setting a conditional semantics, or semantics of condition; against that of simple, positivist, utilitarian, and habitual, selections; or, more precisely, those selections without non-significant, conditional reflection.
Selecting the non-significant, or more bluntly, signifying the non-significant, might seem to be a blatantly paradoxical enterprise. But this would only be the case, with universalising notions, of essentialist conceptions, of the sign and non-sign.

Just as a sign requires delimitation to function as ‘a’ sign; an amalgam of signs, constituting a code or language, too, require delimitation, to function as ‘a’ code or ‘a’ language. Therefore, the gesture of defining selection is always specifically conditioned; specifying that which is defined, with relation to the necessarily undefined. These requirements and gestures would be the minimal conditions necessary to produce ‘significance’, whether as sign or system of signs.
Without sign, or semiotic system; as specific ‘significance’, or specific system of significance production; there can be no non-significance. Signs are relational, so are ‘non-signs’. If there were no signs at all, there would be nothing to negate.

Naive positivist essentialism, has a tendency to look for ‘things in themselves’, at the expense of any genuine consideration of their conditions. It has a tendency towards axiomatic atrophication of signs, and hallucinating unnecessary incommensurabilities of its own construction. Rather than abandon this somewhat emotive attachment to positivist naivety, it will extend relational non-significance into an essentialist nihilism, under its self-imposed cultural duress of monumental self-mythology. In truth, though, this banal exceptionalist desire only suffers from a monumental lack of relational talent. Such is the condition of commodified consciousness.

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