Home » NewColonial Critique » Algorithmic Administrations » METAPHYSICAL STRUCTURING OF LINEAR DESIRE


If ‘metaphysical structuring’ consists of ‘metaphysical hypostases as assumptions of cultural injunction and coding of social instruction’, whether or not, those assumptions are explicitly known or implicit, this is merely the observation of possibilities of fresh, theoretical application. Testing out different grids of theoretical extrapolation that are extensions of sets of principles, whether conventional ones driven into new territory, or fresh ones as yet unconventionalised, to see what they say.

The situating and privileging of a Trumpian figure of response that is untutored by teleprompting, is a figure staging the productions of an alleged, psychic interiority, as a type of authenticity. That type of authenticity of psychic interiority would be one which contrasts a structure of psychic immanence, as an allegedly unmediated, metaphysical hypostasis, with the structure of remote, cybernetic instructions, suggested by ‘teleprompting’ – ‘tele-‘, being distance, remoteness.
So, the figure of teleprompting, suggests the remoteness of network distribution exceeding structures of conventional, psychic reception, the teleprompter user thus represents as a node of such remoteness. The average voter without socially significant, powers of distribution, for whom such networks are experienced passively, and not personally, in ways that are sufficiently, individually satisfying, would tend to have increased alienation from such networks of remoteness, distrusting their excessive remoteness from the concerns of personal relevance.

What is at stake is not the quality of Trumpian, psychic interiority, but rather the psychic interiority of USA American selfhood, itself. That psychic interiority, what Christopher Lasch called, ‘The Culture of Narcissism’, in the 1970s, has been configured for over a century by remote forces of market or marketing culture, to the extent, that US American selfhood is difficult to distinguish from the market forces sustaining it. When everything has been commodified, it is difficult to find authenticity beyond commodity. The commodity gaze is always in operation, it seems.
Thus, the last site where alleged authenticity of psychic interiority can take a stand, is in the caprice of the consumer, the consumer being the highest aspiration of marketing activity. Marketing always attempts to coincide with the identity of the consumer.
The fact that Trump doesn’t need a teleprompter, to represent the psychic figure of consumption or the consumer, is a key, marketing achievement. Because the consumer doesn’t need a teleprompter; the consumer isn’t trying to sell anything. The consumer is a buyer.
By representing himself as the ultimate consumer; by incessantly reminding the public of his alleged wealth, giving him full access to the range of consumption; Trump represents himself as a ‘winner’ in the consumption game, with no personal stake in political change, beyond the alleged authenticity of a psychic interiority of self, that could choose political disinterest, if it so desired.
By repeating populist grumblings with no consideration for other kinds of cultural or political etiquettes, Trump can represent the grumbling and dissatisfied, populist consumer, thus taking away the pressure of tacit, social injunction, such removal of social pressure being representable as a kind of liberation, as well. It’s populist, political psychotherapy.

The fragmented opinionation of Trump’s incessant tweeting, is another strategy of reaffirming populist identity. That Trump repeats what his share of the US electorate say, reaffirms their identity, as well as confirming his representation of them. He is teleprompted by them, not by any other form of remoteness that doesn’t coincide with their own vacillations. It doesn’t matter to them, that Trump changes his output, according to their own changes. It doesn’t matter that the mechanics of repetition is a background construction or staging. None of that matters, as long as the circuit of repetition is constant. Because that circuit is a cybernetic circuit, the echoing of the Trump electorate, for which Trump chooses to play the mimetic puppet.
That Trump might be personally profiting from the various events, merely confirms his authenticity for his supporters, because the figure of personal profit is an accepted link to concerns of individuation, that are foundational in circuits of alleged authenticity belonging to the figure of psychic interiority, as it occurs in the base model of US American selfhood, as imported from the inculcations of Calvinist and Protestant, northern European, socio-economic systems.

It’s a development in line with US production of its own dream. It’s a movement in general, oneiric economy.
It’s a nostalgic movement in new conditions, new conditions showing the old conditions of baseline brutality of exploitation for what they were and are. The nostalgia of old conditions is engaged in multiple vectors, of denial; of revision; of affirmation and justification; of the production of a chaotic confusion in order to justify brutality of exploitation. All of those vectors are the result of contained, social contradictions, emerging out of their prior structures of arrangement, into the dreamspace of uncontained, electronic communication. If newspapers, radio, film and television, constituted prior networks of social containment, obviously those networks and their containments are no longer going to be able to function in the same way, given new conditions where all of those technological mediations have been rolled into one, through the Internet, and broadcast ability attainable by all, in possession of a network device.

All of this is just standard, techno-theory, even media theory.
More interesting, then these kinds of standard, ‘techno-sociology’, as it were, are the longer lines of development, in play. Those which are not so much the concern of standard models of self-interest, at least they are not discussed within the circuits of concern belonging to such models. Or if they are, they are discussed only according to habitual, metaphysical inflections, often constituting serious distortion of what is at play. That’s understandable, given that such developments seem to be even more remote from those circuits of self-concern, than those they currently seem to be rejecting, which ironically enough, they are simultaneously producing, as well.
This mutual rejection and production, though, occurs within their own dramatis personae, within the highly conditioned, theatrics of psychic interiority, within Christopher Lasch’s narcissistic economy. All of these constitute the hypostatic, staging principles, of the collective, US dream; it’s a ‘socialism of the unconscious’ which they are continuously projecting as a reverse gesture of an ostensible, ‘individualism’, whose ideal conditions, as set in their own minds, they are unable to fulfil.
This sets up the oscillating contradictions between images of ‘self-reliance’; ‘duty’, ‘obligation’, ‘responsibility’; and ‘care’ or ‘carelessness’. In an increasingly interconnected scenario, the clarity of such images is increasingly difficult to achieve, according to prior structures of social arrangement and containment. Given market conditions, of commodity environment and the sensorium of commercial transaction that it constitutes; and given current events reporting based on fragmentary fluctuations of those market conditions; individualised, informational relevance, becomes increasingly difficult to achieve, at least in a way that might present unproblematically, in socio-economic and cultural terms.

For those inculcated with the figure of psychic interiority, as occurring in the base model of US American selfhood, the new conditions of interconnection threaten the old images of self-individualism, in multiple ways and along multiple vectors. That those new conditions of interconnection have been driven by their own desires is an irony which they seem unable to acknowledge. Consumer expectation and demand is not usually associated with any kind of ironic appraisal concerning itself.
The consumer wants what it wants and doesn’t really want to think about the consequences of that desire. If it doesn’t get what it wants, then resentment comes into play.
What the US consumer really wants, is an environment totally in accord with its own desire, attentive to its every need. This is an attitude that has been deliberately inculcated by decades and decades of market conditioning. The desire is not only for commodities, but for cultural attention, as well. In fact, the desire is for absolute, self-cultural celebration, to increasingly hysterical levels, in order to satisfy or satiate the market-implemented, structure of narcissistic expectation, that is at work.
This desire for absolute, cultural attention, is at odds with global interconnection, hence, all the culture wars and the resentment against any academia not giving such attention.
By creating domestic discord and division, cultural attention is being sought, which is being received, thus satisfying to some degree the logic of narcissistic expectation that seems to be at work. Socio-economic problems and poverty exacerbate this need for cultural attention.
Really, it’s a desire for cultural recognition by a culture that has grown bored with itself and wishes to reinhabit the nostalgia, the horrors, challenges, and imaged successes, of its own development, by which it entertains itself and continues to give itself meaning. It’s a desire that wishes to continue looking into a mirror that it has distorted, in advance, and wishes everyone else to look into, as well. But it’s a desire doesn’t really seem to be interested in understanding, either itself, or anyone else. That is because it’s a desire that no longer knows how to understand, it has lost itself along the linearity of its own trajectory.

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